Visit Estes Park Receives Prestigious Destination Marketing Award
In July, after just 3 ½ years in operation and on its first application, Visit Estes Park was awarded prestigious destination marketing organization (DMO) accreditation designation from the Destination Marketing Accreditation Program (DMAP).
This accomplishment puts Visit Estes Park in elite company, as only two other Colorado DMOs, Visit Denver and Visit Colorado Springs, have achieved this accreditation. “Congratulations to Visit Estes Park,” said Richard Scharf, President & CEO of Visit Denver. “This recognition is just another way of illustrating their professionalism, effectiveness and significance to the Estes Park community and economy.”
“Estes Park now joins an elite group of global DMOs (Destination Marketing Organizations) of all budget sizes that meet the stringent requirements of accreditation,” said Doug Price, President & CEO of the Colorado Springs Convention & Visitors Bureau. “Your stakeholders and customers can be assured that Visit Estes Park is being managed at the highest industry standards.”
“The Town of Estes Park is proud to have our local DMO recognized for their hard work and professionalism,” said Frank Lancaster, Town Administrator for Estes Park. “Visit Estes Park has been, and continues to be, a key partner to the Town and a driving force in growing our community’s economy through tourism.”
The Destination Marketing Accreditation Program (DMAP) serves as DMAI’s most sought-after recognition of professional excellence.
“We’re honored to receive the Destination Marketing Accreditation from DMAI,” said Peggy Campbell, President & CEO of Visit Estes Park. “We are very pleased to be recognized in the destination marketing community for providing outstanding services in accordance with international standards and benchmarks in our field.”
“By applying for and receiving DMAP accreditation, Visit Estes Park has demonstrated a commitment to quality programs and services,” said Shelly Green, DMAP Board Chair. “Earning DMAP accreditation tells the community and potential guests that your DMO has attained a measure of excellence assuring that their trust is well placed and their business in good hands.”
To attain the designation, Visit Estes Park was required to document its practices and policies in 15 key areas associated with destination marketing: Governance, Finance, Human Resources, Technology, Marketing, Visitor Services, Group Services, Sales, Communications, Membership, Management and Facilities, Brand Management, Destination Development, Research and Stakeholder Relationships.
When Visit Estes Park submitted its application in late March, only 137 other DMOs in the world had achieved the status. The designation was awarded during the Washington, DC based Destination Marketing Association International (DMAI) organization’s annual convention. In attendance were Peggy Campbell, President & CEO; Brooke Burnham, Director of Public Relations & Communications; and Kirby Hazelton, Stakeholder Relations Manager.
Visit Estes Park, the name under which the Estes Park Local Marketing District operates, is the official Destination Marketing Organization for Estes Park, Colorado. Using dedicated lodging tax revenues and other funding sources, the organization’s mission is to attract visitors to the area through effective and efficient marketing in order to drive year-round economic growth.