Estes Valley Victim Advocates Receives First Donation From Rocky Card
July 29 was an important day for two local organizations.
Estes Valley Victim Advocates received one thousand dollars to fund the operating budget for their new safe house. And Rocky Card, Inc. made its first donation to an Estes Park non-profit, helping to fulfill the company’s commitment to support the Estes Park community.
“We very much appreciate the contribution from the Rocky Card,” said EVVA executive director Mary Mesropian. “We have been focusing our efforts on raising funds for our safe house. This money will help pay the cost of living for the people who will stay there.”
The Rocky Card began as a way to provide co-op advertising opportunities for local businesses and shopping benefits for residents and Estes Park visitors. For only $10, cardholders receive valuable discounts at more than 60 businesses, and the card often pays for itself with the first use.
As owners Debra Dullaghan and Anne Smith evaluated the positive feedback they received from merchants and card purchasers regarding the program, they realized they could use the Rocky Card to benefit the Estes Park community as well, and the “Rocky Card Causes” were born.
Under the Rocky Card business model, a minimum of 30 percent of the sale of every $10 card is donated and divided among four non-profit groups in Estes Park, with the remainder earmarked for the administrative costs of running the business.
At the end of the year, Dullaghan and Smith hope they are able to donate more money than they had planned and are looking to increase the number of causes for 2009.
Thanks to the media sponsors who provide advertising, merchants who voluntarily sell the cards in their businesses, the merchants who provide discounted goods and services, and the hundreds of local residents and Estes Park visitors from around the country who have purchased Rocky Cards – online purchases have been made from as far away as Delaware and Mississippi – Estes Valley Victim Advocates, Partners Mentoring Youth, Harvest House for Women, and the Estes Valley Education Foundation will receive a little extra help this year.
Rocky Card, Inc. is especially grateful for the support of these businesses: Estes Park News, EPTV Channel 8, Reel Mountain Theater, The UPS Store, Ciscos Restaurante y Cantina, Country Supermarket, Dolcetto’s Authentic Italian Gelato, Elk Meadow Lodge & RV Resort, Estes Park Mountain Shop, Estes True Value Store and Radio Shack, Local’s Grill, Mountaineer Restaurant, Peaks Hallmark, Safeway, and Western One-Hour Photo.
For a complete list of all merchants who support the Rocky Card, please visit