Kind Coffee To Support Next Generation Fund
Kind Coffee owner Amy Hamrick in front of the coffee roaster. Courtesy photo
Kind Coffee, LLC, a Colorado small business based in Estes Park, has pledged 1% of its 2009 profits to the Rocky Mountain Nature Association’s Next Generation Fund campaign. Totaling at least $2,500.00, the gift benefits youth education in Rocky Mountain National Park.
Kind Coffee’s environmental support is an everyday part of its business, summed up by its motto, “KIND is what coffee should be.” The business roasts organic blends, buys fair trade, and its coffee shop floors are made of bamboo—a renewable resource. Also, Kind Coffee has been a 1% For The Planet member since 2005, annually giving 1% of its sales to environmental nonprofits.
“There’s a quote on our website that reads, ‘It is the responsibility of life in the present to preserve for life in the future,’” said Kind Coffee owner Amy Hamrick. “A business should share no less in that responsibility than the people who support it. It’s a ‘do as I do’ mentality,” she continued.
Kind Coffee’s “green” philosophy, along with its commitment to the local community, fits with the Nature Association’s mission to promote stewardship for Rocky Mountain National Park through the Next Generation Fund.
The Next Generation Fund is a $10-million endowment campaign that promotes hands-on educational programs for youth in Rocky Mountain National Park. By 2011, the Next Generation Fund will permanently sustain: Junior Rangers, the American Conservation Corps, environmental education, Field Seminars for youth, publications and other programs. The campaign’s premise is to create the conservationists of tomorrow by educating youth today about the park’s importance.
“[The Next Generation Fund] allows us to get involved in a much larger movement of preservation and awareness for our future generations,” said Hamrick. “It’s a very forward thinking movement that Kind Coffee can actively participate in and promote. It’s near and dear to my heart as well as my business.”
“We’re delighted Kind Coffee recognizes the importance of the Next Generation Fund campaign,” said RMNA Executive Director Curt Buchholtz. “It’s great to have a show of support from local businesses – it shows their appreciation for Rocky Mountain National Park,” he added.
In addition to the monetary gift, Kind Coffee introduced Grounds For Preservation, a dark roast, on January 12. One-pound and two-ounce bags highlight information on the Next Generation Fund and the Nature Association. Kind Coffee has also pledged in-kind donations throughout 2009.
Kind Coffee, LLC sells coffee retail and wholesale. Their year-round retail shop is at 470 East Elkhorn Avenue in Estes Park. Their business headquarters and roastery at 522 West Elkhorn Avenue also offers retail sales in the summer. Visit www.kindcoffee.com.
The Rocky Mountain Nature Association is the nonprofit partner of Rocky Mountain National Park and other public lands in Colorado and Wyoming. RMNA assists these areas by sponsoring trail restoration, historical preservation, land acquisition, educational programming, and publications and by operating retail outlets. Go to www.rmna.org and www.nextgenerationfund.org for more information.